CRM Manager

4 maanden geleden

Amsterdam, Nederland Just Eat Takeaway.com Voltijd

About this role:

These are some of the key ingredients to the role:

  • Develop and optimize intelligent campaigns and personalized customer journeys to trigger our customer’s purchase behavior and develop customer lifetime value
  • Optimize our customer base segmentation to serve the right message to the right consumer at the right time.
  • Analyze data to enhance your understanding of our customers and deliver insights that drive personalized experiences. 
  • Create advanced segmentations using SQL to make sure we send the right message to the right customer
  • Evaluate existing and new campaigns, constantly measure campaign performance, rigorously A/B test, and optimize our communications across channels.
  • Be a CRM industry expert, advocating for best practices within the CRM teams and other internal stakeholders. Look out for new opportunities to innovate and experiment. 
  • Always keep a sharp eye on your customer


 

A day in the life of:

Today you discover a new issue on customer retention in Germany. You organize a 20-minute brainstorm with the team to decide on possible strategies.

The content team jumps in and provides your team with content for a plan. The team set up the campaign and sees increased open rates, double click rates. You build a dashboard based on the engagement data and order behavior, and you notice that this campaign  led to a 12% decrease in churn for a specific group of customers. You deep-dive in that group of customers to see if you can notice any interesting pattern in their churn behavior, so you can share some insights with your team so they can work on a long-term approach.

Suddenly it’s already 6 PM and you’ve noticed how quickly time passes as you are so excited about the results of that new customer journey.

What will you ideally bring to the table?

  • A bachelor/masters degree in Business/Marketing or related field
  • Strong stakeholder management and project management experience. 
  • A solid understanding of data and segmentation methodologies plus A/B testing.
  • Experience working in an extremely fast paced data-driven environment.
  • Familiar with SQL (bonus point if understanding of data flow and integration)
  • Identify opportunities to improve current processes and increase operational efficiency.
  • Organized, great attention to detail, and a self starter.
  • Excellent written and verbal communication skills, especially to communicate complex analysis
  • Operational excellence - ensure all campaigns and audiences are built and sent efficiently and accurately.
  • A fun, smart, and open-minded person who enjoys working in an international multi-cultural environment 
  • Fluency in English (our company language) is mandatory. Additionally, proficiency in at least one of the languages spoken in our operating markets is required.
  • 3+ years of working experience in a similar digital role.


 

Here is our offer

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