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Senior CRM Business Development Manager
2 maanden geleden
Drive Customer Engagement at PVH
PVH, the growth platform for Calvin Klein and Tommy Hilfiger, is seeking a Senior CRM Business Development Manager to spearhead customer engagement initiatives in Europe. This role offers an exciting opportunity to drive impactful CRM and membership strategies within a dynamic and collaborative environment.
About PVH
PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. With 2500 associates from diverse backgrounds, we foster an inclusive and diverse community with a strong sense of belonging.
The Role
As a Senior CRM Business Development Manager, you will be responsible for building and nurturing strong customer relationships through personalized experiences. Your primary focus will be on acquiring, engaging, converting, and retaining CRM members, collaborating closely with key partners in EU markets to execute membership marketing strategies.
Main Responsibilities:
- Analyze CRM member behavior to extract actionable insights and develop comprehensive marketing plans to attract new members while delivering exclusive value propositions.
- Collaborate with various stakeholders, including core HQ marketing functions, business & commerce functions, and regional marketing and retail teams, to gain buy-in and push through plans towards execution.
- Develop key consumer moments that deliver 'member-only' value, design end-to-end consumer journeys to drive new member acquisition, member engagement, conversion, and retention.
- Brief internal creative agencies, media partners, and other stakeholder functions on deliverables to achieve marketing plan goals.
- Work closely with omnichannel and local retail teams to ensure key initiatives are in place and running to drive consumer acquisition & identification.
- Measure campaign performance, recap results into learnings decks, and share across the organization for best practice sharing and continued learning/improvement.
- Take on team-wide or department-wide strategic projects as necessary.
Your Profile
To succeed in this role, you should have approximately 6-10 years of experience working in a high-paced, international setting, preferably with a global premium fashion or retail brand. You should be strategic, analytical, creative, and have outstanding communication skills. Additionally, you should have a deep understanding of CRM and different consumer segments, and be able to address them in a different manner and tone of voice.
What We Offer
We offer a competitive salary (estimated €85,000 - €110,000 per year), hybrid setup, meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes. You'll also have access to our nutritional and wellbeing programs, extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy.
Equal Opportunities Employer
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.
